Is “Crispy Chicken” too Flaky? A Tale of Trademark Descriptiveness

Last month, Suzann introduced her series of brand protection articles for Startup CPG’s Spotlight Blog.  You can continue to follow the journey of the fictional fake meat startup “ChickTwin” as they learn about why distinctive or creative trademarks are better than descriptive or generic names. Read the second article “Choosing Strong Brands for Strong Protection” here.