Mondelez, the parent company of Oreo, Nutter Butter, Wheat Thins, and more, has filed a lawsuit against Aldi, alleging that the supermarket’s private-label packaging unlawfully mimics the look of its iconic products. The complaint claims the similarities are likely to confuse consumers and damage Mondelez’s brand reputation. This case is a strong reminder that packaging design isn’t just a marketing decision—it can have serious legal consequences. Consulting with an IP attorney early in the branding process can help avoid costly litigation. You can read a copy of the Complaint here.
